{"id":8387,"date":"2020-05-11T20:10:04","date_gmt":"2020-05-11T12:10:04","guid":{"rendered":"http:\/\/www.cehuan.com\/?p=8387"},"modified":"2020-05-11T20:10:06","modified_gmt":"2020-05-11T12:10:06","slug":"%e6%9a%b4%e5%af%8c%e7%9a%84%e6%8a%96%e9%9f%b3%e7%94%b5%e5%95%86%ef%bc%8c%e6%ad%a3%e5%9c%a8%e9%97%ad%e7%8e%af%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.cehuan.com\/8387.html","title":{"rendered":"\u66b4\u5bcc\u7684\u6296\u97f3\u7535\u5546\uff0c\u6b63\u5728\u95ed\u73af\uff01"},"content":{"rendered":"\n
\u3000\u3000\u5206\u4eab\u4e09\u4e2a\u5373\u5c06\u53d1\u751f\u548c\u5df2\u7ecf\u53d1\u751f\u7684\u6296\u97f3\u7684\u53d8\u5316\u3002<\/p>\n\n\n\n
\u3000\u3000\u7b2c\u4e00\uff0c\u6296\u97f3\u76f4\u64ad\u6b63\u5728\u8d77\u98de\u3002<\/p>\n\n\n\n
\u3000\u3000\u9996\u5148\uff0c\u5b98\u65b9\u56e2\u961f\u5728\u8fd0\u8425\u4e0a\u7a7a\u524d\u6fc0\u8fdb\u3002\u6296\u97f3\u76f4\u64ad\u5c31\u662f\u5bf9\u5feb\u624b\u548c\u6dd8\u5b9d\u76f4\u64ad\u7684\u5168\u9762\u590d\u5236\uff0c\u751a\u81f3\u8fde\u4e3b\u64ad\u90fd\u53ef\u4ee5\u79ef\u6781\u8c08\u5224\u79ef\u6781\u6316\u89d2\uff0c\u7f57\u6c38\u6d69\u6210\u4e3a Show case \u4e4b\u540e\uff0c\u9648\u8d6b\u7b49\u9876\u7ea7\u6d41\u91cf\u7684 CPM\u3001\u5e26\u8d27\u7b49\u6574\u5408\u8425\u9500\uff0c\u5168\u90e8\u7531\u5b98\u65b9\u6765\u64cd\u76d8\uff0c\u6296\u6765\u52a9\u529b\u3001\u4e2d\u592e\u7535\u89c6\u53f0\u548c\u5404\u5927\u4e3b\u653f\u5b98\u5458\u7684\u76f4\u64ad\u53c2\u4e0e\uff0c\u90fd\u5728 Q1 \u4e0b\u534a\u65ec\u5bc6\u96c6\u8f70\u70b8\u3002<\/p>\n\n\n\n
\u3000\u3000\u521a\u521a\u53d1\u751f\u7684\u6296\u97f3\u592e\u89c6\u76f4\u64ad\u5356\u8d27\uff0c\u8fbe\u5230\u4e86 1000 \u591a\u4e07\u5728\u7ebf\uff0c5 \u4e2a\u4ebf\u7684\u9500\u552e\u989d\u2026\u2026<\/p>\n\n\n\n
\u3000\u3000\u5176\u6b21\uff0c\u76f4\u64ad\u6d41\u91cf\u8d39\u6781\u5176\u4fbf\u5b9c\uff0c\u4e0e\u4e4b\u524d\u7684\u4fe1\u606f\u6d41\u5356\u77ed\u89c6\u9891 CPM \u4e0d\u540c\uff0c\u76f4\u64ad\u95f4\u6309\u7167\u4e00\u4e2a\u8fdb\u5165\u6d41\u91cf\u6536\u8d39\uff0c\u76f8\u5f53\u5212\u7b97\uff0c\u5f53\u4e00\u4e2a\u5927\u4f17\u6d88\u8d39\u54c1\u5728\u76f4\u64ad\u95f4\u5356\u7684\u65f6\u5019\uff0c\u53ea\u8981 ROI \u7b97\u5f97\u8fc7\u6765\uff0c\u5c31\u53ef\u4ee5\u65e0\u9650\u6295\u3002<\/p>\n\n\n\n
\u3000\u3000\u6709\u4eba\u95ee\uff0c\u4e3a\u5565\u77ed\u89c6\u9891\u4e0d\u80fd\uff0c\u77ed\u89c6\u9891\u5356\u8d27\u6253\u9020\u6781\u81f4\u7206\u6b3e\u7684\u6548\u7387\u8fd8\u662f\u6bd4\u76f4\u64ad\u8981\u4f4e\uff0c\u53bb\u5e74\u7684\u5f88\u591a\u6240\u8c13\u7684\u77ed\u89c6\u9891\u5e26\u8d27\u7ea2\u5229\uff0c\u6216\u8005\u8bf4\u5185\u5bb9\u7ea2\u5229\uff0c\u90fd\u662f\u5272\u4e00\u6ce2\uff0c\u505a\u77e9\u9635\uff0c\u6279\u91cf\u8d26\u53f7\u5927\u89c4\u6a21\u7684\u5e72\uff0c\u77ed\u89c6\u9891\u5355\u6761\u6210\u4ea4\uff0c\u6709\u7684\u65f6\u5019\u6211\u4eec\u770b\u5230\u8fc7\u5f88\u591a\u9020\u5bcc\u795e\u8bdd\uff0c\u51fa\u8d27\u795e\u8bdd\uff0c\u4f46\u4ed6\u90fd\u4e0d\u7a33\u5b9a\u3002<\/p>\n\n\n\n
\u3000\u3000\u800c\u76f4\u64ad + \u4fe1\u606f\u6d41 + \u7cbe\u51c6\u63a8\u8350\uff0c\u53ef\u4ee5\u8ba9\u7206\u6b3e\u4ea7\u54c1\u7a33\u5b9a\u51fa\u73b0\u5728\u6296\u97f3\u7684\u4ea4\u6613\u6c60\u4e2d\u3002<\/p>\n\n\n\n
\u3000\u3000KOL\u548cMCN\u6548\u7387\u4e5f\u9ad8\uff0c\u6296\u97f3\u65e2\u8ba9\u4f60\u7528\u90e8\u5206\u79c1\u57df\u80fd\u529b\uff0c\u53c8\u628a\u4fe1\u606f\u6d41\u6295\u653e\u52a0\u4e0a\uff0c\u8d5a\u4e86CPM\u7684\u94b1\uff0c\u8fd8\u662f\u4e00\u4e2a\u5e73\u8861\u72b6\u6001\u4e0b\u7684\u4e09\u65b9\u53d8\u73b0(\u5e73\u53f0\u5546\u4e1a\u5316\u3001KOL\u3001\u8d27)\u3002<\/p>\n\n\n\n
\u3000\u3000\u76ee\u524d\u7684\u6296\u97f3\u76f4\u64ad\u6c5f\u6e56\uff0c\u7279\u522b\u50cf\u5929\u732b\u521a\u8d77\u6b65\uff0c\u5c0f\u5e97\u65b0\u4e3b\u64ad\u9891\u9891\u4e0a\u7ebf\u5e26\u8d27\u699c\u524d\u5341\uff0c\u54c1\u724c\u5c1a\u672a\u5927\u89c4\u6a21\u5165\u5c40\uff0c\u662f\u65b0\u751f\u64cd\u76d8\u624b\u548c\u6d41\u91cf\u9010\u6d6a\u8005\u7684 2 \u4e2a\u6708\u7a97\u53e3\u671f\u3002<\/p>\n\n\n\n
\u3000\u3000\u7b2c\u4e8c\uff0c\u6296\u97f3\u5c0f\u5e97\u6b63\u5728\u6210\u4e3a\u5356\u8d27\u8005\u548c\u54c1\u724c\u65b9\u7684\u65b0\u6e20\u9053\u3002<\/p>\n\n\n\n
\u3000\u3000\u548c\u6296\u97f3\u5c0f\u4e8c\u4ea4\u6d41\uff0c\u76ee\u524d\u5728\u4e3a\u54c1\u724c KA \u670d\u52a1\u7684\u65f6\u5019\uff0c\u5927\u591a\u6570\u54c1\u724c\u5546\u5bb6\u8fd8\u662f\u4f1a\u975e\u5e38\u5728\u610f\u76f4\u63a5 ROI(\u5f53\u7136\u8fdb\u5929\u732b\u80af\u5b9a\u6709\u6760\u6746\u3002\u4f46\u4eba\u4eec\u8fd8\u662f\u60f3\u770b\u80fd\u4e0d\u80fd\u5728\u7eaf ROI \u60c5\u51b5\u4e0b\u6295\u5e73\uff0c\u6216\u8005\u8fbe\u5230\u76ee\u6807\u3002<\/p>\n\n\n\n
\u3000\u3000\u76ee\u524d\u77e5\u9053\u7684\uff0c\u738b\u9971\u9971 0.8 ROI \u7684\u60c5\u51b5\u4e0b\u6bcf\u65e5\u6295\u8d44 30 \u4e07\uff0c\u8fd8\u4e0d\u7b97\u5728\u661f\u56fe\u4e0b\u7684 KOL \u8ba2\u5355;\u826f\u54c1\u94fa\u5b50\u3001\u4e09\u53ea\u677e\u9f20\u8fd9\u4e9b\u54c1\u7c7b\uff0c\u4e5f\u521a\u5f00\u59cb\u5c1d\u8bd5\u4fe1\u606f\u6d41\u6295\u653e\uff0c\u6bcf\u5929 15-30 \u4e07\u7684\u8c28\u614e\u5c1d\u8bd5;\u5176\u4ed6\u6210\u719f\u54c1\u724c\uff0c\u5982\u97e9\u675f\u3001\u767e\u8349\u5473\u3001\u4f0a\u5229\u3001\u8499\u725b\u7b49\u6d88\u8d39\u5927\u5ba2\u6237\uff0c\u6574\u5408\u8425\u9500\u989d\u5ea6\u5219\u662f\u4ee5\u4ebf\u8ba1\u7b97\u3002<\/p>\n\n\n\n
\u3000\u3000\u76ee\u524d\uff0c\u5b57\u8282\u8df3\u52a8\u9500\u552e\u56e2\u961f\u9488\u5bf9 KA \u5bf9 ROI \u7684\u8bc9\u6c42\uff0c\u4f1a\u76f4\u63a5\u5efa\u8bae\u540c\u65f6\u4e24\u4e2a\u6e20\u9053\uff0c\u5929\u732b\u548c\u9c81\u73ed\u4e00\u8d77\u5f00\u6295\uff0c\u4e00\u8d77\u8fdb\u884c ROI \u7684\u5bf9\u6bd4\u3002<\/p>\n\n\n\n
\u3000\u3000\u9c81\u73ed\u5c31\u662f\u5c0f\u5e97\u7cfb\u7edf\uff0c\u5c0f\u5e97\u81ea\u8425\u7531\u4e8e\u662f\u95ed\u73af\uff0c\u4e0d\u9700\u8981\u8df3\u8f6c\u7aef\u8fdb\u884c\u5176\u4ed6\u7aef\u7684\u7528\u6237\u884c\u4e3a\u8f6c\u5316\uff0c\u95ed\u73af\u7684\u8f6c\u5316\u7387\u80af\u5b9a\u662f\u66f4\u9ad8\u7684\uff0c\u800c\u76ee\u524d\u4e5f\u5df2\u7ecf\u6709 KA \u54c1\u724c\u5728\u79ef\u6781\u5c1d\u8bd5\u7528\u5c0f\u5e97\u8fd9\u4e2a\u6e20\u9053\u89c4\u6a21\u5316\u5de5\u4e1a\u6295\u653e\u3002<\/p>\n\n\n\n
\u3000\u3000\u672a\u6765\u4e0d\u6392\u9664\uff0c\u4e00\u79cd\u53ef\u80fd\u6027\uff0c\u5373\uff0c\u6240\u6709\u54c1\u724c\u5728\u5356\u8d27\u7684\u65f6\u5019\uff0c\u7279\u522b\u662f\u5728\u6296\u97f3\u5356\u8d27\u7684\u65f6\u5019\uff0c\u76f4\u63a5\u4e0a\u5c0f\u5e97\uff0c\u6216\u8005\u81f3\u5c11\u5c0f\u5e97\u662f\u4e00\u4e2a\u91cd\u8981\u9014\u5f84\u548c\u6e20\u9053\u3002<\/p>\n\n\n\n
\u3000\u3000\u8fd9\u6837\uff0c\u6296\u97f3\u62ff\u4e0b\u4e86\u4e00\u90e8\u5206\u54c1\u724c\u4ea4\u6613\u6e20\u9053\u7684\u6218\u7565\u4ef7\u503c\uff0c\u5f53\u7136\uff0c\u51e0\u4e4e\u6240\u6709\u54c1\u724c\u7684\u64cd\u76d8\u624b\u4ecd\u7136\u4f1a\u4ee5\u5929\u732b\u4e3a\u4e3b\u8981\u6218\u573a\uff0c\u6839\u6df1\u8482\u56fa\u7684\u6253\u6cd5\u662f\uff1a\u6dd8\u5916\u5012\u6d41\u91cf\u3001\u8de8\u7aef\u4fc3\u6210\u4ea4\u3001\u6dd8\u5185\u8d62\u6760\u6746\u3001\u6760\u6746 + \u6d41\u91cf\u4f5c\u6210\u5168\u884c\u4e1a\u548c\u6d88\u8d39\u54c1\u5fc3\u667a\u90fd\u8ba4\u53ef\u7684\u5728\u7ebf\u6d88\u8d39\u54c1\uff0c\u7136\u540e\u6301\u7eed\u8425\u9500\u3002<\/p>\n\n\n\n
\u3000\u3000\u8fd9\u4e2a\u9700\u8981\u6559\u80b2\u7684\u8fc7\u7a0b\uff0c\u4f46\u53d8\u5316\u6b63\u5728\u6301\u7eed\u53d1\u751f\uff0c\u95ed\u73af\u4e5f\u6b63\u5728\u6301\u7eed\u53d1\u751f\u3002<\/p>\n\n\n\n
\u3000\u3000\u7b2c\u4e09\uff0c618 \u4f1a\u6210\u4e3a\u5b57\u8282\u8df3\u52a8\u9996\u6b21\u516c\u5f00\u62db\u5546\u7684\u91cd\u5927\u7535\u5546\u8282\uff0c\u7b2c\u4e00\u6b21\u4e0e\u7535\u5546\u5e73\u53f0\u7279\u522b\u662f\u4e0e\u963f\u91cc\u540c\u53f0\u7ade\u6280\u3002<\/p>\n\n\n\n
\u3000\u3000\u5185\u90e8\u6d88\u606f\uff0c\u6296\u97f3\u5b98\u65b9\u4e0a\u5468\u6b63\u5f0f\u786e\u5b9a\uff0c\u6b63\u5f0f\u8fdb\u519b\u7535\u5546\u5e73\u53f0\u95ed\u73af\u53ae\u6740\uff0c\u4ee5 618 \u4e3a\u8282\u70b9;\u5f00\u542f\u54c1\u724c\u62db\u52df\u3002\u4e0e\u963f\u91cc\u7684\u6b63\u9762\u5bf9\u51b3\u6765\u4e34\u3002<\/p>\n\n\n\n
\u3000\u3000\u6296\u97f3 618 \u6838\u5fc3\u7b56\u7565\uff1a\u4ee5\u76f4\u64ad\u4e3a\u4e3b\u8981\u4ea4\u6613\u8f7d\u4f53\uff0c\u4f1a\u5728\u76f4\u64ad\u5e7f\u573a\u5f00\u4e2d\u5fc3\u5316\u5165\u53e3\uff0cSEM\\\u6296+\u7ed9KA\u54c1\u724c\u8865\u8d34\uff0c\u5171\u540c\u6295\u5165\uff0c\u4e1a\u7ee9\u5bf9\u8d4c\u6362\u8865\u8d34\u3002\u54c1\u724c\u627f\u8bfaGMV\uff0c\u6296\u97f3\u7ed9\u6d41\u91cf\u8865\u8d34\u3002<\/p>\n\n\n\n
\u3000\u3000\u963f\u91cc\u4f1a\u600e\u4e48\u505a?\u9762\u4e34\u6d41\u91cf\u6c60\u7684\u5927\u519b\u538b\u5883\uff0c\u5176\u5b9e\u963f\u91cc\u4e5f\u4f1a\u975e\u5e38\u6709\u6218\u6597\u7ecf\u9a8c\uff0c\u539f\u6765\u8611\u83c7\u8857\uff0c\u539f\u6765\u7684\u5404\u79cd\u6d41\u91cf\u6c60\u90fd\u4f1a\u88ab\u5207\u65ad\u8d27\u6e90\u800c\u6253\u4e71\u9635\u811a\uff0c\u76f4\u63a5 GG \u6216\u8005\u81e3\u670d\u3002<\/p>\n\n\n\n
\u3000\u3000\u53ef\u662f\u8fd9\u4e00\u6b21\uff0c\u6296\u97f3\u53ef\u4ee5\u8bf4\u6dd8\u5916\u552f\u4e00\u53ef\u6279\u91cf\u704c\u6e89\u5404\u4e2a\u4f53\u91cf\u7279\u522b\u662f\u5927\u5546\u5bb6\u7684\u5929\u732b\u589e\u957f\u7684\u6709\u6548\u6d41\u91cf\u6c60\uff0c\u5207\u65ad\u8fd9\u4e2a\u6d41\u91cf\u6e20\u9053\uff0c\u4f24\u654c\u516b\u767e\uff0c\u81ea\u635f\u4e00\u5343\uff0c\u800c\u4e0d\u5207\u65ad\uff0c\u4e5f\u4e0d\u53ef\u80fd\u773c\u7741\u7741\u770b\u7740\u6dd8\u5916\u6d41\u91cf\u6210\u4e3a\u6dd8\u5185\u5e7f\u544a\u4e3b\u7684\u4e3b\u529b\u9884\u7b97\uff0c\u4e56\u4e56\u8ba9\u81ea\u5df1\u5de5\u5177\u5316\u3002<\/p>\n\n\n\n
\u3000\u3000\u8fd9\u662f\u4e00\u4e2a\u848b\u51e1\u7684\u96be\u9898\uff0c\u4f46\u8587\u5a05\u3001\u674e\u4f73\u7426\u8fd9\u6837\u7684\u5947\u8ff9\u90fd\u53ef\u4ee5\u521b\u9020\u7684\u963f\u91cc\u56e2\u961f\uff0c\u4e5f\u662f\u4e00\u4e2a\u8fd0\u8425\u51fa\u5947\u5175\u7684\u8fd0\u8425\u9a71\u52a8\u56e2\u961f\uff0c\u4e14\u4ece\u6765\u4e5f\u4e0d\u7f3a\u73b0\u91d1\uff0c\u800c\u4e14\u66f4\u4e0d\u7f3a\u8d27\uff0c\u7b49\u7740\u770b\u963f\u91cc\u7684\u56de\u5e94\u3002<\/p>\n\n\n\n
\u3000\u3000\u603b\u7ed3\u6765\u770b\uff0c\u5b57\u8282\u8df3\u52a8\u903b\u8f91\u4e0b\u7684\u6296\u97f3\uff0c\u62e5\u6709\u4e24\u4e2a\u4f18\u52bf\uff1a<\/p>\n\n\n\n
\u3000\u3000\u4e00\u4e2a\u662f\u5728\u6267\u884c\u529b\u3001\u9884\u7b97\u3001\u9886\u5bfc\u51b3\u5fc3\u3001\u6218\u7565\u65b9\u5411\u4e0a\u7684\u575a\u5b9a\u5411\u589e\u957f\u770b\u9f50\u3001\u8fd0\u8425\u9a71\u52a8\u7684\u4e1a\u52a1\u98ce\u683c\uff0c\u8fd9\u662f\u5b57\u8282\u8df3\u52a8\u4e00\u4ee5\u8d2f\u4e4b\u7684\u56e2\u961f\u5c5e\u6027\uff0c\u575a\u5b9a\u5730\u5411\u589e\u957f\u800c\u53bb;<\/p>\n\n\n\n
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\u3000\u3000\u6d41\u91cf\u89c4\u6a21\u5316 + \u6781\u81f4\u7684\u8fd0\u8425\u9a71\u52a8\uff0c\u5c31\u662f\u5934\u6761\u903b\u8f91\uff0c\u771f\u7684\u4f69\u670d\u8fd9\u4e2a\u516c\u53f8\u7684\u9532\u800c\u4e0d\u820d\u3001\u820d\u547d\u72c2\u5954\uff0c\u5b66\u4e60\u4e86\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u3000\u3000\u5206\u4eab\u4e09\u4e2a\u5373\u5c06\u53d1\u751f\u548c\u5df2\u7ecf\u53d1\u751f\u7684\u6296\u97f3\u7684\u53d8\u5316\u3002 \u3000\u3000\u7b2c\u4e00\uff0c\u6296\u97f3\u76f4\u64ad\u6b63\u5728\u8d77\u98de\u3002 \u3000\u3000\u9996\u5148\uff0c\u5b98\u65b9\u56e2\u961f\u5728\u8fd0\u8425\u4e0a\u7a7a\u524d\u6fc0\u8fdb\u3002\u6296\u97f3\u76f4\u64ad\u5c31\u662f\u5bf9\u5feb\u624b\u548c\u6dd8\u5b9d\u76f4\u64ad\u7684\u5168\u9762\u590d\u5236\uff0c\u751a\u81f3\u8fde\u4e3b\u64ad\u90fd\u53ef\u4ee5\u79ef\u6781\u8c08\u5224\u79ef\u6781\u6316\u89d2\uff0c\u7f57\u6c38\u6d69\u6210\u4e3a Show case \u4e4b\u540e\uff0c\u9648\u8d6b\u7b49\u9876\u7ea7\u6d41\u91cf\u7684…<\/p>\n","protected":false},"author":1,"featured_media":8351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[284],"topic":[],"_links":{"self":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts\/8387"}],"collection":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/comments?post=8387"}],"version-history":[{"count":0,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts\/8387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/media\/8351"}],"wp:attachment":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/media?parent=8387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/categories?post=8387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/tags?post=8387"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/topic?post=8387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}