{"id":3982,"date":"2019-08-14T06:41:38","date_gmt":"2019-08-13T22:41:38","guid":{"rendered":"http:\/\/www.cehuan.com\/?p=3982"},"modified":"2019-08-14T06:42:36","modified_gmt":"2019-08-13T22:42:36","slug":"%e6%8a%96%e9%9f%b3%e5%a4%8d%e7%9b%98-%e5%a6%82%e4%bd%95%e5%81%9a%e5%a5%bd%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.cehuan.com\/3982.html","title":{"rendered":"\u6296\u97f3\u590d\u76d8\u2014\u2014\u5982\u4f55\u505a\u597d\u7528\u6237\u589e\u957f\uff01"},"content":{"rendered":"\n

\u3000\u3000\u5173\u4e8e\u6296\u97f3\u5982\u4f55\u767b\u9876\u7684\u6587\u7ae0\uff0c\u5f88\u591a\u9ad8\u4eba\u5404\u6292\u5df1\u89c1\uff0c\u6240\u4ee5\u8fd9\u7bc7\u6587\u7ae0\u4e0d\u662f\u5206\u6790\u6296\u97f3\u4e3a\u4f55\u8ba9\u6211\u4eec\u4e2d\u6bd2\u81f3\u6df1\uff0c\u800c\u662f\u901a\u8fc7\u6296\u97f3\u7684\u589e\u957f\u7b56\u7565\uff0c\u719f\u6089\u4e0b\u7528\u6237\u589e\u957f\u7684\u5957\u8def\u3002<\/p>\n\n\n\n

\u3000\u3000\u4e00\u3001\u7528\u6237\u589e\u957f<\/p>\n\n\n\n

\u3000\u3000\u8fd9\u91cc\u5c0f\u6613\u8ba4\u4e3a\uff0c\u7528\u6237\u589e\u957f\u5927\u81f4\u53ef\u5206\u4e3a3\u4e2a\u9014\u5f84\uff1a\u65b0\u7528\u6237\u7684\u83b7\u53d6\uff0c\u8001\u7528\u6237\u7684\u7ef4\u7cfb\u53ca\u6d41\u5931\u7528\u6237\u7684\u53ec\u56de\u3002\u5bf9\u5e94AARRR\u8f6c\u5316\u6f0f\u6597\u6a21\u578b\uff0c\u5176\u5b58\u5728\u4e8e<\/strong> \n\u62c9\u65b0\u3001\u4fc3\u6d3b\u3001\u63d0\u7559<\/strong> \u4e09\u4e2a\u9636\u6bb5\u3002<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u3000\u6211\u4eec\u6765\u518d\u6b21\u660e\u786e\u4e0b\u8fd9\u4e09\u4e2a\u9636\u6bb5\u7684\u5b9a\u4e49\uff1a1\u3001\u62c9\u65b0\uff0c\u5373\u6d41\u91cf\u83b7\u53d6\uff0c<\/strong> \n\u6307\u8ba9\u6f5c\u5728\u7528\u6237\u9996\u6b21\u63a5\u89e6\u5230\u4ea7\u54c1\uff0c\u8fbe\u5230\u201c\u7528\u6237\u91cf\u589e\u957f\u201d\uff0c\u8fd9\u4e00\u9636\u6bb5\u7684\u6765\u6e90\u8def\u5f84\u591a\u6837\uff0c\u5982\u5e7f\u544a\u63a8\u5e7f\u3001\u641c\u7d22\u53d1\u73b0\u3001\u70ed\u70b9\u501f\u52bf\u7b49\u30022\u3001\u4fc3\u6d3b\uff0c\u5373\u7528\u6237\u6fc0\u6d3b<\/strong> \n\uff0c\u6307\u901a\u8fc7\u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u5173\u952e\u4e1a\u52a1\u884c\u4e3a\uff0c\u4f7f\u5176\u8ba4\u53ef\u4ea7\u54c1\u4ef7\u503c\uff0c\u5b8c\u6210\u4ece\u65b0\u7528\u6237\u5230\u5fe0\u5b9e\u7528\u6237\u7684\u4ef7\u503c\u5347\u8d8a\u3002\u6fc0\u6d3b\u5305\u542b\u53ec\u56de\u6d41\u5931\uff0c\u4f46\u51cf\u5c11\u6d41\u5931\u5e76\u4e0d\u80fd\u63d0\u9ad8\u6fc0\u6d3b\u7387\u30023\u3001\u63d0\u7559\uff0c\u5373\u63d0\u9ad8\u7528\u6237\u7c98\u6027\uff0c<\/strong> \n\u662f\u7528\u6237\u6fc0\u6d3b\u540e\u7684\u5173\u952e\u95ee\u9898\uff0c\u56e0\u4e3a\u7559\u4f4f\u4e00\u4e2a\u8001\u7528\u6237\u7684\u6210\u672c\u4e00\u822c\u8fdc\u8fdc\u4f4e\u4e8e\u83b7\u53d6\u4e00\u4e2a\u65b0\u7528\u6237\u7684\u6210\u672c\uff0c\u56e0\u6b64\u63d0\u9ad8\u7559\u5b58\uff0c\u662f\u7ef4\u7cfb\u4ea7\u54c1\u4ef7\u503c\u3001\u5ef6\u957f\u751f\u547d\u5468\u671f\u7684\u91cd\u8981\u624b\u6bb5\u3002<\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\u7684\u589e\u957f\u7b56\u7565\u4ea7\u54c1\u6253\u78e8\u671f\u7684\u589e\u957f\u7b56\u7565<\/p>\n\n\n\n

\u3000\u3000\u4ea7\u54c1\u6253\u78e8\u671f\uff0c\u8fd9\u4e00\u9636\u6bb5\u66f4\u591a\u662f\u5728\u9a8c\u8bc1MVP(MVP\u6307\u7684\u662f\u5bf9\u7528\u6237\u6709\u4ef7\u503c\u7684\u6700\u5c0f\u53ef\u7528\u4ea7\u54c1<\/strong> \n)\u4ea7\u54c1\u7684\u53ef\u884c\u6027\uff0c\u662f\u5426\u8fbe\u5230\u4e86Product\/Market \nFit(\u4ea7\u54c1\u8fbe\u5230\u5e02\u573a\u9700\u6c42)\u3002\u5728\u8fd9\u4e00\u9636\u6bb5\uff0c\u6296\u97f3\u5e76\u6ca1\u6709\u505a\u5927\u89c4\u6a21\u7684\u7528\u6237\u83b7\u53d6\uff0c\u4e5f\u6ca1\u6709\u7279\u610f\u505a\u8fd0\u8425\uff0c\u662f\u901a\u8fc7\u4e0d\u65ad\u8c03\u6574\u4ea7\u54c1\u53d1\u5c55\u7b56\u7565\uff0c\u6765\u9a8c\u8bc1\u7528\u6237\u6fc0\u6d3b\u7684\u6709\u6548\u624b\u6bb5\uff0c\u4ee5\u4fdd\u8bc1\u7528\u6237\u6765\u4e86\u540e\u6709\u7559\u4e0b\u7684\u6b32\u671b\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u3000\u4ea7\u54c1\u53d1\u5c55\u671f\uff0c\u8fd9\u4e00\u9636\u6bb5\u5f00\u59cb\u4e86\u5927\u89c4\u6a21\u7684\u62c9\u65b0\uff0c\u5177\u4f53\u624b\u6bb5\u4e3b\u8981\u4e3a\u8d5e\u52a9\u7efc\u827a\u8282\u76ee\u5b9e\u73b0\u54c1\u724c\u7684\u5927\u89c4\u6a21\u66dd\u5149\u3002\u7531\u4e8e\u524d\u671f\u5df2\u7ecf\u9a8c\u8bc1\u4e86\u4ea7\u54c1\u53d1\u5c55\u6a21\u5f0f\u53ca\u90e8\u5206\u7528\u6237\u6fc0\u6d3b\u624b\u6bb5\uff0c\u53ef\u4ee5\u6709\u6548\u907f\u514d\u7528\u6237\u5927\u89c4\u6a21\u6765\u53c8\u5927\u89c4\u6a21\u8d70\u7684\u60c5\u51b5\uff0c\u56e0\u6b64\u8fd9\u4e00\u9636\u6bb5\u6296\u97f3\u7684\u529f\u80fd\u6a21\u5757\u5df2\u57fa\u672c\u65e0\u5927\u53d8\u52a8\uff0c\u4e3b\u8981\u76ee\u6807\u5728\u7559\u5b58\u4e0a\u3002\u901a\u8fc7\u4e00\u7cfb\u5217\u8fd0\u8425\u624b\u6bb5\uff0c\u63d0\u9ad8\u7528\u6237\u7c98\u6027\uff0c\u62a2\u5360\u5e02\u573a\u3002<\/p>\n\n\n\n

\u3000\u3000\u6574\u4f53\u6765\u8bf4\uff0c\u6296\u97f3\u7684\u53d1\u5c55\u6a21\u5f0f\u540c\u4e92\u8054\u7f51\u4ea7\u54c1\u4ee5\u5f80\u201d\u552f\u5feb\u4e0d\u7834\u201c\u7684\u6cd5\u5219\u662f\u6709\u4e9b\u8bb8\u51b2\u7a81\u7684\uff0c\u5b83\u5148\u6f5c\u4e0b\u5fc3\u6253\u78e8\u4ea7\u54c1\uff0c\u63a2\u7d22\u6700\u5b8c\u7f8e\u7684\u53d1\u5c55\u65b9\u5411\uff0c\u4e00\u65e6\u6253\u9020\u51faPMF(PMF\u6307\u7684\u662f\u4ea7\u54c1\u4e0e\u5e02\u573a\u5339\u914d\u7684\u4ea7\u54c1<\/strong> \n)\uff0c\u624d\u4f1a\u5927\u89c4\u6a21\u63a8\u5e7f\u62c9\u65b0\uff0c\u5e76\u8f85\u52a9\u591a\u65b9\u8fd0\u8425\u7b56\u7565\uff0c\u62a2\u5360\u5e02\u573a\u3002\u8fd9\u4e5f\u548c\u5f53\u4e0b\u7528\u6237\u5fc3\u7406\u72b6\u6001\u606f\u606f\u76f8\u5173\uff1a\u8fc7\u53bb\u7684\u7528\u6237\u662f\u9965\u6e34\u7684\uff0c\u56e0\u4e3a\u60f3\u8981;\u800c\u73b0\u5728\u7684\u7528\u6237\u5219\u662f\u51b7\u6de1\u7684\uff0c\u56e0\u4e3a\u9009\u62e9\u6050\u60e7\u3002<\/p>\n\n\n\n

\u3000\u3000\u4e8c\u3001\u5177\u4f53\u5206\u6790<\/p>\n\n\n\n

\u3000\u3000\u4ea7\u54c1\u6253\u78e8\u671f\u7684\u7528\u6237\u6fc0\u6d3b\uff1a<\/strong><\/p>\n\n\n\n

\u3000\u3000\u7528\u6237\u6fc0\u6d3b\u7684\u4e3b\u8981\u76ee\u7684\u662f\u4f7f\u65b0\u7528\u6237\u8ba4\u8bc6\u4ea7\u54c1\u7684\u4ef7\u503c\uff0c\u4ea7\u751f\u91cd\u590d\u4f7f\u7528\u4ea7\u54c1\u7684\u52a8\u529b\u3002<\/strong> \n\u8fd9\u4e00\u9636\u6bb5\u6296\u97f3\u9762\u4e34\u7684\u4e24\u4e2a\u95ee\u9898\u662f\uff1a\u5982\u4f55\u83b7\u53d6\u7b2c\u4e00\u6279\u51b7\u542f\u52a8\u7528\u6237\uff0c\u5982\u4f55\u786e\u5b9a\u5b8c\u5584\u7684\u7528\u6237\u6fc0\u6d3b\u6a21\u5f0f\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u30001.\u5173\u4e8e\u7528\u6237\u51b7\u542f\u52a8<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4f5c\u4e3a\u4e00\u4e2a\u5b9a\u4f4d\u505a\u5a31\u4e50\uff0c\u53d7\u4f17\u591a\u4e3a\u5e74\u8f7b\u4eba\u7684\u4ea7\u54c1\uff0c\u7528\u6237\u51b7\u542f\u52a8\u53ef\u4ee5\u9080\u8bf7\u7f51\u7ea2IP\u517b\u6210KOL\uff08\u5173\u952e\u610f\u89c1\u9886\u8896 Key Opinion \nLeader,\u7b80\u79f0KOL\uff09<\/strong> \uff0c\u4ee5\u5e26\u52a8\u8fd0\u8425\u7684\u53d1\u5c55;\u589e\u5f3a\u793e\u4ea4\u5c5e\u6027\uff0c\u5b8c\u5584\u81ea\u4f20\u64ad\u673a\u5236\u3002<\/p>\n\n\n\n

\u3000\u3000\u867d\u8bf4\u6296\u97f3\u4e00\u76f4\u5ba3\u626c\u201c\u53bb\u4e2d\u5fc3\u5316\u201d\u7684UGC\uff08UGC \u4e92\u8054\u7f51\u672f\u8bed\uff0c\u5168\u79f0\u4e3aUser Generated \nContent\uff0c\u4e5f\u5c31\u662f\u7528\u6237\u751f\u6210\u5185\u5bb9\uff0c\u5373\u7528\u6237\u539f\u521b\u5185\u5bb9\uff09\u601d\u60f3<\/strong> \n\uff0c\u4f46\u5728\u53d1\u5c55\u521d\u671f\u7684\u8fd0\u8425\u7b56\u7565\u5374\u65e0\u4e00\u4e0d\u56f4\u7ed5\u7740\u201c\u4e2d\u5fc3\u5316\u201d\u7684PGC\uff1a\u8054\u7edc\u76f4\u64ad\u5e73\u53f0\u5bb6\u65cf\u516c\u4f1a\u3001\u4ece\u7f8e\u62cd\u6279\u91cf\u5bfc\u5165KOL\u548c\u627f\u63a5\u5934\u6761\u7684\u660e\u661f\u8d44\u6e90\uff0c\u505a\u4ee5KOL\u4e3a\u6838\u5fc3\u7684\u7c89\u4e1d\u4f20\u64ad\u5427;\u521d\u671f\u6296\u97f3\u4e13\u95e8\u5f00\u8f9f\u4e86\u4e00\u4e2a\u9875\u9762\u7528\u4e8e\u6dfb\u52a0\u597d\u53cb\uff0c\u53ef\u4ece\u901a\u8baf\u5f55\u3001QQ\u3001\u5fae\u4fe1\u3001\u5fae\u535a\u6dfb\u52a0\u597d\u53cb\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u30002.\u5982\u4f55\u786e\u5b9a\u5b8c\u5584\u7684\u7528\u6237\u6fc0\u6d3b\u6a21\u5f0f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5173\u4e8e\u7528\u6237\u6fc0\u6d3b\uff0c\u53ef\u4ee5\u4f5c\u7684\u6587\u7ae0\u5f88\u591a\uff0c\u800c\u4e14\u7528\u6237\u6fc0\u6d3b\u4e5f\u662f\u4e00\u4e2a\u901a\u8fc7\u6570\u636e\u4e0d\u65ad\u4f18\u5316\u8fed\u4ee3\u7684\u8fc7\u7a0b\uff0c\u76f4\u5230\u627e\u5230\u80fd\u4fc3\u8fdb\u7528\u6237\u8f6c\u5316\u7684\u51e0\u4e2aAha \nMoment\uff08Aha Moment\u591a\u8bd1\u4e3a\u201c\u987f\u609f\u65f6\u523b\u201d\u601d\u8003\u8fc7\u7a0b\u4e2d\u4e00\u79cd\u7279\u6b8a\u7684\u3001\u6109\u60a6\u7684\u4f53\u9a8c\uff0c\u671f\u95f4\u4f1a\u7a81\u7136\u5bf9\u4e4b\u524d\u5e76\u4e0d\u660e\u6717\u7684\u67d0\u4e2a\u5c40\u9762\u4ea7\u751f\u6df1\u5165\u7684\u8ba4\u8bc6\u3002\uff09<\/strong> \n\u3002<\/p>\n\n\n\n

\u3000\u3000\u6211\u4eec\u5df2\u7ecf\u77e5\u9053\uff0c\u7528\u6237\u6fc0\u6d3b\u662f\u8ba9\u7528\u6237\u8ba4\u53ef\u4ea7\u54c1\u4ef7\u503c\u5e76\u5b8c\u6210\u4ea7\u54c1\u7684\u5173\u952e\u4e1a\u52a1\u884c\u4e3a\uff0c\u4ee5\u6b64\u4fc3\u8fdb\u65b0\u7528\u6237\u7559\u5b58\uff0c\u6240\u4ee5\u5176\u624b\u6bb5\u5c31\u79bb\u4e0d\u5f00\u529f\u80fd\u8bbe\u8ba1\u53ca\u6570\u636e\u76d1\u6d4b\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u5c31\u662f\u56f4\u7ed5\u76ee\u6807\uff0c\u8bbe\u8ba1\u6fc0\u6d3b\u624b\u6bb5\uff0c\u76d1\u63a7\u6fc0\u6d3b\u8868\u73b0\uff0c\u4e0d\u65ad\u8fed\u4ee3\u6fc0\u6d3b\u624b\u6bb5\u3002<\/p>\n\n\n\n

\u3000\u30001.\u5728\u8bbe\u8ba1\u6fc0\u6d3b\u624b\u6bb5\u65b9\u9762\uff0c\u6211\u4eec\u53ef\u4ee5\u5229\u7528\u5fc3\u7406\u5b66\u4e0a\u7684HOOK\u4e0a\u763e\u6a21\u578b\uff0c\u8bbe\u8ba1\u51fa\u4e00\u5957\u4fc3\u8fdb\u7528\u6237\u4e3b\u52a8\u4f7f\u7528\u4ea7\u54c1\u7684\u95ed\u73af\u3002<\/strong> \n\u5728\u8fd9\u91cc\u8981\u60f3\u6e05\u695a\u7684\u51e0\u4e2a\u95ee\u9898\u662f\uff1a<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u3000\u4ea7\u54c1\u7684\u6838\u5fc3\u529f\u80fd\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u8fd9\u662f\u4e00\u4e2a\u5927\u524d\u63d0\uff0c\u53ea\u6709\u4ea7\u54c1\u529f\u80fd\u660e\u786e\u4e86\uff0cHook\u6a21\u578b\u7684\u7b2c\u4e00\u6b65\u201c\u89e6\u53d1\u201d\u90e8\u5206\u624d\u6709\u6839\u57fa\u53bb\u6253\u9020\u5f15\u7206\u70b9;<\/p>\n\n\n\n

\u3000\u3000\u7528\u6237\u7684\u4ec0\u4e48\u884c\u4e3a\u4fc3\u4f7f\u4ed6\u7559\u4e0b\u6765\uff1f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u8fd9\u91cc\u5bf9\u5e94\u7740Hook\u6a21\u578b\u7684\u7b2c\u4e8c\u6b65\u201c\u9a71\u52a8\u7528\u6237\u884c\u4e3a\u201d\uff0c\u4ea7\u54c1\u5fc5\u987b\u627e\u5230\u4fc3\u8fdb\u65b0\u7528\u6237\u7559\u5b58\u7684\u4ef7\u503c\u70b9\uff0c\u6ee1\u8db3\u7528\u6237\u5fc3\u7406\u9884\u671f\uff0c\u624d\u6709\u53ef\u80fd\u8fdb\u4e00\u6b65\u8f6c\u5316\u7528\u6237\u3002<\/p>\n\n\n\n

\u3000\u3000\u4fc3\u4f7f\u7528\u6237\u7559\u5b58\u7684\u529f\u80fd\u4e2d\uff0c\u54ea\u4e9b\u529f\u80fd\u80fd\u591f\u5feb\u901f\u4f4e\u6210\u672c\u7684\u4f53\u73b0\u4ea7\u54c1\u4ef7\u503c\uff1f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u8fd9\u91cc\u5bf9\u5e94\u7740Hook\u6a21\u578b\u7684\u540e\u4e24\u90e8\u5206\u90e8\u5206\uff0c\u5305\u62ec\u7528\u6237\u4f53\u9a8c\u63d0\u5347\u3001\u589e\u52a0\u6c89\u6ca1\u6210\u672c\u7b49\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

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\u3000\u3000\u7b2c\u4e00\u6b65\u62c9\u65b0\u3002<\/p>\n\n\n\n

\u3000\u3000\u8fd9\u91cc\u9700\u8981\u8003\u8651\u7684\u95ee\u9898\u662f\u600e\u6837\u63d0\u9ad8\u6295\u653e\u6548\u7387<\/strong> \n\uff0c\u89e3\u51b3\u624b\u6bb5\u5927\u5bb6\u4e5f\u90fd\u80fd\u60f3\u5f97\u5230\uff0c\u5bf9\u4e8e\u6295\u653e\u7d20\u6750\u6765\u8bf4\u5c31\u662f\u4f18\u5316\u7d20\u6750\u63d0\u9ad8CTR\uff0c\u5bf9\u4e8e\u6295\u653e\u7b56\u7565\u6765\u8bf4\u5c31\u662f\u7cbe\u7ec6\u5316\u6295\u653e\u63d0\u9ad8ROI\uff0c\u53ef\u4ee5\u901a\u8fc7\u7b97\u6cd5\u505a\u5230\u4e2a\u6027\u5316\u8fd0\u8425\uff0c\u6839\u636e\u7528\u6237\u7684\u6ce8\u518c\u65f6\u957f\u3001\u6d3b\u8dc3\u7a0b\u5ea6\u7b49\u8fdb\u884c\u7cbe\u7ec6\u5316\u6295\u653e\u3002<\/p>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

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\u3000\u3000\u4e0b\u4e00\u6b65\u5173\u952e\u70b9\u662f\u63d0\u7559\u3002<\/p>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

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\u3000\u3000\u2460\u3001\u5efa\u8bbe\u7528\u6237\u6fc0\u52b1\u4f53\u7cfb<\/strong> \n\uff1a\u7528\u6237\u6fc0\u52b1\u4f53\u7cfb\u53ef\u4ee5\u5ef6\u957f\u7528\u6237\u7684\u6574\u4f53\u751f\u547d\u5468\u671f\u957f\u5ea6\uff0c\u63d0\u9ad8\u7528\u6237\u7c98\u6027\u3001\u5fe0\u8bda\u5ea6\u548c\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\u3002\u8fd9\u4e5f\u662f\u4e00\u4e2a\u5f88\u5927\u8bdd\u9898\uff0c\u5e0c\u671b\u62bd\u65f6\u95f4\u505a\u4e2a\u7528\u6237\u6fc0\u52b1\u4f53\u7cfb\u7684\u4e13\u9898\u3002<\/p>\n\n\n\n

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